Tuesday, October 6, 2015

American’s thirst for bottled water on the rise
As health-consciousness Americans are turning away from soda, bottled water has become the increasingly popular beverage of choice.

According to The Washington Post, the average person in the U.S. drinks 35 gallons of bottled water per year, or about 270 16.9 fluid ounce bottles.

“(That’s) more than twice as many as people drank 15 years ago,” the news article stated. “And that number is only going to go up: By 2017, the average American is expected to drink almost 300 bottles annually.”

If that prediction proves true, in the next two years, bottled water consumption should top soda and become the most consumed packaged drink in America.

"It's not a question of whether, but when, it will happen. We see it happening in about two years," the article quoted Gary Hemphill, the managing director of research at Beverage Marketing.
Besides being a healthy alternative, the article sites convenience as an important contributor to bottled water’s growth.

"People who buy water bottles tend to be young and active," Hemphill is quoted as saying in the article. 

"They like that the bottles are portable, that they can be brought and had while on the go."

Not unique to America
Across the pond, British residents are also consuming an ever increasing amount of bottled water.

According to “The Week,” a British publication, bottled water sales in the U.K. have reached 1.6 billion pounds (or $2,435,304,000).

“Britons drink more bottled water than fruit juices or wines and spirits,” the article states. “Consumption per person exceeded 34 liters in 2012, up from 26.9 liters in 2001. That growth shows no sign of slowing either, as consumption is set to reach 40 liters per person by the end of the decade.