Friday, November 1, 2013

Bottled Water-An Industry Update (continued)

The importance of social media

IBWA has a very strong social media presence.  Response to its Meet Norman You Tube video, which focuses on the unintended impacts of banning bottled water, has been very positive.  In addition to being creative and informative, it has also helped to initiate and expand discussions about the important role of water and bottled water, as part of a healthy lifestyle.  Be sure to follow IBWA on Facebook, Twitter and You Tube, and visit its websites, www.BottledWater.org and www.BottledWaterMatters.com.

Conclusion

The bottled water industry has a great story to tell. We continue to work hard to create a favorable business and public affairs climate for the bottled water industry and to protect and advance the interests of all IBWA member companies.



Source: Chris Hogan, IBWA - Water Condition and Purification September 2013