Wednesday, October 9, 2013

Bottled Water - An Industry Update (continued)

Tackling legislative issues

The International Bottled Water Association (IBWA) continues to work on the federal and state levels to actively defend the interests of the bottled water industry.  Legislative and regulatory activities at the state level remain a focus and IBWA is engaged on several key issues, including recycling and bottle deposit laws, groundwater management and product extraction taxes.  Legislative and regulatory activities at the federal level include issues such as bottled water quality disclosures and FDA funding.  One of the most significant federal regulatory matters for 2013 is the ongoing implementation of the Food Safety Modernization ACT (FSMA).  IBWA is currently reviewing the proposed rules regarding preventive controls (hazard analysis and critical control points or HACCP), third-party certification and foreign supplier verification programs, and will submit comments to the FDA on behalf of the bottled water industry.

Despite activist efforts to ban or restrict the sale or purchase of bottled water, the sales and consumption of this safe, healthy and convenient product continues to grow. And only one small town and few college campuses have banned the sale of bottled water.  Some activist groups are urging the National Park Service (NPS) to ban bottled water completely from America's national parks.  IBWA is working across several fronts to fight these attacks on bottled water and to educate consumers about the importance of keeping this healthy, refreshing convenient and zero-calorie beverage available where other packaged beverages are sold. 

Source: Water Condition and Purification September 2013