Wednesday, August 7, 2013

Bottled Water Sales Continue to Sparkle (continued)

Mintel estimated that 2012 sales of bottled water increased 6.8 percent for approximately $13.2 billion.  Although the market research firm forecasts continued annual growth, it will be at lower levels than the 6.8 percent estimated for 2012, it says.  With these slightly lower increases, Mintel forecasts bottled water sales to reach $15.5 billion by 2017.

Chicago -based Information Resources Inc. (IRI) reports that the overall bottled water category increased 3.7 percent versus the prior-year period for approximately $11.5 billion in the 52 weeks ending May 19 in U.S. supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains.

Source: Beverage Industry July 2013