Wednesday, August 14, 2013

Bottled Water Sales Continue to Sparkle (continued)

One segment that has been making a splash in the bottled water category is sparkling/mineral water, which saw sales increase 32 percent for the 52 weeks ending May 19, IRI reports. Although the convenience/PET still and jug/bulk bottled water segments reported growth in 2011 and a 34 percent increase in 2012, according to Mintel's report.  "The segment offers a closer parity for consumers looking to trade away from carbonated soft drinks or other high-sugar drinks due to the carbonation and frequently low calorie count," the report stated.  Even with the strong growth numbers, the segment accounts for approximately 9 percent of the overall category, Mintel reported.

Source:  Beverage Industry July 2013