Friday, June 21, 2013

WATER POWER: The Old Standby Oulasts Pop to Reclaim the Title of America's Favorite Beverage (continued)

Based on current trajectories, Michael Bellas, the CEO of the industry tracker Beverage Marketing Corp., predicts that bottled water alone could overtake pop within the next decade.  That's not counting enhanced and flavored waters, which are growing quickly but remain a small part of the bottled water industry.

Currently, people drink 21 gallons of bottled water a year.  That compares with 37 gallons of other water, which includes tap, sparkling, flavored and enhanced waters such as Coca-Cola's vitamin water.

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Source: Omaha World Herald and The Associated Press