Monday, November 12, 2012

U.S. Bottled Water Sales Are Booming (continued)

Although the U.S. has among the safest tap water in the world, the U.S remains the largest market for bottled water.  The next two, in order are China and Mexico, both countries in which tap water is either unavailable, or typically not considered safe to drink.

The increase in Americans' consumption of bottled water is extraordinary,-the growth having more in common with digital-era products than typical consumer products. 

As recently as 2001, per person consumption of bottled water was just 18.2 gallons per person.