Wednesday, July 27, 2011

By The Numbers.....

32.6: The percentage, in average gram weight, that the standard 16.9 ounce "single serve" bottled water containter dropped by from 2000 to 2008. The average bottle weighs 12.7 grams.

1.3 BILLION: Amount, in tons, of the total U.S. Municipal Solid Waste stream in 2007

0.33: Percentage of the total U.S. waste stream that is made up of water bottles.

0.08: Percentage of the total United States greenhouse gas emissions that can be attributed to small pack and "water cooler"-sized bottles.

30.9: Percentage of plastic water bottles recycled in 2008, the highest percentage for any beverage container.

23.4: Percentage of plastic water bottles recycled in 2007.


Thursday, July 21, 2011

Reports From the Field

Sabin Rose Bottling Company, Inc.

By Dennis Kruse

One of the many benefits of being an Applications Engineer at Norland International is the opportunity to travel to some exotic, some off the beaten track but all interesting places around the world in support of Norland customers. My recent trip the Philippines to start up a new bottled water system for our customer, Sabin Rose Bottling Company, is a good example.

If you don’t already know, Leyte (pronounced /’leiti:/ in English), is a beautiful tropical island in the Visayas group of the Philippines. It's been reported there are over 7,000 islands that make up the Philippines. The residents of this Southeast Asian Country are some of the friendliest, most resourceful, family-oriented people that I've ever met. See the shaded area in the picture below for its geographic location.

My trip to Leyte included travel by car, plane and ferry boat. I traveled from Omaha, NE to Cebu City, Philippines, which took most of 24 hours. Then I boarded a ferry and traveled for another 2 ½ hours to Leyte island. Our customer, Sabin Rose Bottling Company, Inc. is located in an area that features a beautiful source of very high-quality natural spring water. The purpose of my trip was the startup of a Norland SpectraPak™ 3000 Water Bottling Line and related equipment.

The plumbing, electrical, and plant layout drawings and schematics were generated by Norland engineers before the equipment was built and shipped from Norland.

The fore planning and teamwork by Norland engineers and the Sabin Rose personnel prior to my arrival at the plant allowed me to make efficient and productive use of my time, which incidentally saved the customer money. The first-rate Sabin Rose crew had the piping and electrical work completed in a very professional manner. The equipment was unpacked and positioned in the clean room prior to my arrival awaiting the final set-up and adjustment process.

In a little over 10 day’s total time, including travel time, I was able to start-up a complete bottling plant and train the staff on operation and maintenance of their bottling system. As a result, Norland added another very happy customer to its long list of references.

I found the people of Leyte Island and staff of Sabin Rose to be extremely gracious, hard working and friendly. They were always smiling and appreciative of the assistance that I provided. The crew quickly picked up how the equipment operated during the training phase. They were very eager to learn the trouble-shooting and general equipment maintenance that is part of our startup process.

I will never forget the people I met and the experiences I gained from my travel to Sabin Rose. While in a remote location of the world, Sabin Rose is just as important to us as if we traveled across town. And I’m proud to represent a company with a global outreach and support of its customers, no matter where they are located.

Tuesday, July 19, 2011

Bottled water shown to have lightest environmental footprint among packaged drinks

Bottled water shown to have lightest environmental footprint among packaged drinks

In a recent study conducted by Quantis International, a leader in life-cycle analyses (*), water, in all its forms, has the least environmental impact of any beverage choice. And when compared to other packaged beverages, including soft drinks, sports drinks, enhanced waters and juices, bottled water has the lightest environmental footprint.

The study is believed to be the first peer-reviewed, comprehensive analysis of the environmental impact of water and alternative beverage options, including filtered and unfiltered tap water consumed from reusable plastic, steel and aluminum containers. The analysis follows internationally accepted standards for methodology and transparency in reporting all findings, including favorable and unfavorable comparisons with other beverage options.

According to the report, packaging and distribution are key contributors to a beverage’s carbon footprint. Bottled-water is 100 per cent recyclable. The average bottle of water travels about 155 miles (250 kilometers) from source to shelf, compared to 1,490-1,985 miles (2,400-3,200 kilometers) for fresh fruit and vegetables and most consumer packaged goods, according to Washington agricultural consultant Dan Murphy. Bottled water also does not use “grown” ingredients, such as sugar, which eliminates the environmental impact of additional water, pesticides and energy usage associated with harvesting those ingredients.


Water is the least environmentally impactful beverage option.
• Tap water has the lightest footprint, followed by tap water consumed in reusable bottles (if used more than 10 times), and then by bottled water.

• Water of all types accounts for 41% of a consumer’s total beverage consumption, but represents just 12% of a consumer’s climate change impact.

• Milk, coffee, beer, wine and juice together comprise 28% of a consumer’s total beverage consumption, but represent 58% of climate change impact.
Bottled water is the most environmentally responsible packaged drink choice.
• Sports drinks, enhanced waters and soda produce nearly 50% more carbon dioxide emissions per serving than bottled water.

• Juice, beer and milk produce nearly three times as many carbon dioxide emissions per serving as bottled water.
Choosing between bottled and tap water is just one of many decisions that affect the environmental impact of the water that consumer’s drink.
• Aspects such as transportation, refrigeration, dishwashing, and recycling can also play a large role, as do choices among options within the bottled water category.
Norland International believes that we all need to be conscious of the environment and the affect of our daily lives on the earth. Norland is a trusted and well recognized world-class provider of small-to-medium sized turnkey bottled water treatment and packaging solutions.

(*) The “life cycle analysis study”, was conducted by Quantis International, a leader in life cycle analyses and related applications.

Friday, July 15, 2011

OZ Bottled Water Ozone Systems

Norland Ozone Systems are complete frame mounted modules designed specifically for high quality bottled water operations and can produce enough ozone to treat up to 50 gallons per minute. These compact systems are designed to keep ozone residual levels from 0.1- 0.4 MG/L. The OZ15, OZ25 and OZ50 Bottled Water Ozone Systems utilize an air cooled, patented, "Cold Spark" Corona Discharge Generator. This technology allows the production of high concentration of ozone with little heat generated - eliminating the need for additional water cooling mechanisms for the ozone tubes.

Monday, July 11, 2011

Introducing Steve Brown-Virgina Artesian

“The decision to go with a Norland was a good decision. At first, I based my decision on the people at Norland.” reported Steve Brown when we talked with him about his bottled water business. Mr. Brown is President of Virginia Artesian, a very successful bottler of pure artesian water from a deep local protected aquifer in the great state of Virginia. Read below about how Steve started Virginia Artesian and has operated and grown his business for close to a decade.

1. Would you please tell us a little about yourself-family, friends, where you grew up, and hobbies, etc?

A: I grew up in central Virginia with a dad with endless energy and a strong work ethic. My first job was during high school in an old hardware store where I gained an early appreciation for how people used their ingenuity to fix most everything. After I graduated from high school I served 4 years in the US Air Force learning about and fixing avionic communications equipment. I used the GI bill to obtain my BS at Virginia Tech. I spent a couple of years working for Frank Perdue in Maryland and then 18 years at Philip Morris in their accounting departments. In the evenings I served as a member/leader in a number of community organizations and ran several part time businesses (CPA firm, Real Estate development). Coaching my son in little league baseball and youth basketball was my most enjoyable after work activities.

After leaving Philip Morris, I helped a friend start a chipper shedder manufacturing firm and then I got involved with starting a pharmaceutical packaging firm. It was one of the largest start ups in central Virginia area at the time. Overtime I decided to start my own business. I wanted to use my hands, my head, and be physically active. I really picked the right business. I am truly tired at the end of each day.
2. How many years have you been in the water bottling business and how did you decide to get into this business?

A: We are in our ninth year of business. I wanted to be in a business where I did not have to compete with China, a growth market, and I love manufacturing. Bottled water seemed to fit most those requirements.
3. How did you find out about Norland International and how did you decide to go with Norland’s equipment?

A: My years of experience helped me realize that putting a manufacturing process together is like building a house. If something is wrong or not done correctly it is always someone else’s fault: the plumber blames the carpenter, the carpenter blames the bricklayer, the bricklayer blames the foundation guy, and I think you understand. If you can get all the parts from one supplier, you save a lot of headache and hassle. So, I went to several trade shows over a year and that is where I met the guys at Norland.
The decision to go with a Norland was a good decision. At first, I based my decision on the people at Norland. They were by far the best of all equipment suppliers and the entire team is extremely knowledgeable. Then I checked into their past installation history and researched the value for the money.
4. You are using a Norland SpectraPak 5000 in your operations. What bottle sizes and volumes are produced?

A: We bottle a variety of sizes: 12oz, 16oz, 20oz, 24oz, liter and we have done 1.5 liter. Last year our volume exceeded 2 million bottles!
5. How has the “after the sale” service that Norland has provided you with been? Do you get answers to your questions in a timely fashion?

A: Norland has a very knowledgeable staff. Over the years I have gotten to know many of the people at Norland. I have built relationships with the engineers and mechanics. Their wisdom on the overall equipment and process has been a great resource. I have been able to call on them over the years (including Sundays and evenings) to help me better understand the equipment and to maintain the equipment over time. It is almost like I have a family at Norland who is there to support me. Thank you Norland!

A special thanks to Steve Brown of Virginia Artesian for taking the time to share his story with the Norland International audience.

Tuesday, July 5, 2011

Private Label Bottled Water: A Profitable Niche in a Fast-Growing Industry

Equipment you’ll need

You’ll need a complete plant system capable of handling the full scope of production required to follow International Bottled Water Association (IBWA) and U.S. Food and Drug Administration (FDA) regulations including water treatment, storage, disinfecting, filling, water testing and label printing. You’ll pay for this complete plant system about what you’d pay for a new, well-equipped Chevy Suburban.

It’s best to buy a complete production plant from a single source. Some manufacturers make only one, two or three of the necessary pieces of equipment, then fill out their plant with units bought from other manufacturers. Equipment compatibility is essential, and using units manufactured by more than one company often causes functional problems.

You’ll want equipment that’s easy to maintain. Some available equipment is more quickly serviced than others. Downtime costs you money. Try to find equipment that uses few custom parts. You don’t want to wait for parts. It’s best you choose a system that makes use of as many generic parts as possible. Such parts are easily obtainable at your local hardware store. Be sure to ask your equipment supplier about parts availability.

Finally, you’ll want a system that has been designed and built by a company that specializes in bottled water equipment, not one that focuses on other markets and manufactures bottling equipment as a sideline.


The private labeled bottled water market is just getting started, and it presents significant opportunities for entrepreneurs with the vision and drive to seize the challenge. For businesses already in the bottled water industry, private labeling is an easy product line extension. For those who have no knowledge of bottled water, it’s a relatively easy business to enter.

As Vaughn has found out, private label bottled water can be a very profitable enterprise. “It’s worth the effort,” he says.