Thursday, October 27, 2011

An Interview with Ricardo Larrazabal, of Sabin Rose Bottling Company, Inc.-Philippines

“The service and support from Norland has just been excellent. Exemplary, in fact. We have no problems whatsoever with getting any answers we need from Norland any time we need them”, reported Ricardo Larrazabal when asked about his bottled water business. Ricardo visited Norland for a second time and purchased additional equipment for his bottling operation. Ricardo and his family own and operate Sabin Rose Bottling Company in the Philippines.

An Interview with Ricardo Larrazabal, of  Sabin Rose Bottling Company, Inc.-Philippines

1. Would you please tell us a little about yourself-family, friends, where you grew up, and hobbies, etc?

A: I grew up on a farm in Ormoc City, Philippines. My family farmed sugar cane and pineapple. Our property has a natural artesian well on it and it has been flowing with delicious tasting, natural water since 1965. My father first noticed it and wondered, “What are we going to do with all this water”? The idea for a first-class bottled water operation was born!

2. How many years have you been in the water bottling business and how did you decide to get into this business?

A: This will be our second year of bottling the spring water. My father decided to get into the bottled water business and capitalize on the artesian water. He is 86 years old now. He had a well put in that is 365 feet deep with a 6” casing. Our market for our bottled water is the island of Leyte. We are based in Ormoc City, which has always been known for it clean and sweet water. We are already meeting our target business projections and expect to exceed last year’s sales.

3. How did you find out about Norland International and how did you decide to go with Norland’s equipment?

A: We found out by accident, actually. Someone in the Philippines told us they had a filler and rinser part of a bottling system for sale that was top of the line quality. We looked at it and found that the equipment was from Norland International. We were advised by people working for one of the big bottlers in the Philippines that Norland’s equipment is really good plus it is simple and not complicated. So my brother contacted Norland and investigated. We found that we really liked the quality, the people, and the service and support capabilities available from Norland. We have been really satisfied with Norland ever since.

4. Norland’s equipment is made with the operators in mind. How did you find the learning curve for you and your employees?

A: The equipment is made in a way that you only have to learn once and that’s it. It not complicated and is definitely made with users in mind. We are very pleased with how easy it was to learn and operate the system.

5. You are using a Norland SpectraPak™ 3000 in your operations. How has the system been operating for you and what bottle sizes are produced? What volumes?

A: Everything is operating just fine. We had some minor glitches when we were just starting up, like a belt that broke, but nothing big and it has been working extremely well for us. We bottle 500 ml and 5 gallon bottles now. We will expand our operations to include 350 ml and 1 Liter bottles very soon. We produce our own 500 ml bottles on site.

6. How has the “after the sale” service that Norland has provided you with been? Do you get answers to your questions in a timely fashion?

A: The service and support from Norland has just been excellent. Exemplary, in fact. We have no problems whatsoever with getting any answers we need from Norland any time we need them.

7. What advice do you have for others considering the business?

A: Do your research on everything about the business. You will be very happy with Norland International.

8. Chris McCormack is your personal contact with Norland. How has your experience been thus far with Chris?

A: Chris has been exemplary. He is exactly what I expect a good salesperson to be. No matter how good the equipment is, if the sales person is not friendly, dependable and reliable, there will be problems. I like the company, and all the people at Norland are very nice.
A special thanks to Ricardo Larrazabal of Sabin Rose Bottling Company, Inc. for taking the time to share his story with the Norland audience.