Tuesday, July 5, 2011

Private Label Bottled Water: A Profitable Niche in a Fast-Growing Industry

Equipment you’ll need

You’ll need a complete plant system capable of handling the full scope of production required to follow International Bottled Water Association (IBWA) and U.S. Food and Drug Administration (FDA) regulations including water treatment, storage, disinfecting, filling, water testing and label printing. You’ll pay for this complete plant system about what you’d pay for a new, well-equipped Chevy Suburban.

It’s best to buy a complete production plant from a single source. Some manufacturers make only one, two or three of the necessary pieces of equipment, then fill out their plant with units bought from other manufacturers. Equipment compatibility is essential, and using units manufactured by more than one company often causes functional problems.

You’ll want equipment that’s easy to maintain. Some available equipment is more quickly serviced than others. Downtime costs you money. Try to find equipment that uses few custom parts. You don’t want to wait for parts. It’s best you choose a system that makes use of as many generic parts as possible. Such parts are easily obtainable at your local hardware store. Be sure to ask your equipment supplier about parts availability.

Finally, you’ll want a system that has been designed and built by a company that specializes in bottled water equipment, not one that focuses on other markets and manufactures bottling equipment as a sideline.


The private labeled bottled water market is just getting started, and it presents significant opportunities for entrepreneurs with the vision and drive to seize the challenge. For businesses already in the bottled water industry, private labeling is an easy product line extension. For those who have no knowledge of bottled water, it’s a relatively easy business to enter.

As Vaughn has found out, private label bottled water can be a very profitable enterprise. “It’s worth the effort,” he says.