Thursday, April 14, 2011

10 Questions with Mr. A.W. Yusuh Owner of DeAmazon Table Water

10 Questions with Mr. A.W. Yusuh Owner of DeAmazon Table Water

1. Mr. Yusuh – tell me a little about yourself – family, friends, where you grew up, things you like to do in your spare time and any hobbies you may have.

I was born 55 years ago to a polygamous family in Nigeria where I have lived my entire life thus far. I grew up in the northern area of Nigeria where I gained both Islamic and western education. I also attained the highest degree of Masters in Economics at the University. I am proud to say I have friends in all corners of Nigeria and really like to fraternize and share my opinions with people. I like playing tennis and watching football. I am also a golfer. In general, I like to be associated with philanthropic activities such as helping the less privileged.

2. What did you do before you started your water bottling facility?

I started my career after the University and the compulsory NYSC program, with a multi-national company and rose to the position of an Area Manager before moving to the banking industry where I was opportuned to serve in research, treasury, foreign exchange and branch management. I later moved to a finance and mortgage industry - all in the private sector. However for the past 15 years I had the opportunity to work as a public servant where I worked in the telecommunications industry and retired in January 2010.

3. How many years have you been in the water bottling business and what prompted you to get into this business?

I have been in this business for about four years now. I chose the water industry as a result of my research and interaction with people. It seemed like a very rewarding opportunity and I am happy to say that I have not been disappointed.

4. How did you first learn of Norland International and what helped you decide to invest in Norland equipment for use at your plant?

I found out about Norland through a friend who already had a link with Norland and had very positive things to say about the Norland personnel and their equipment. And I decided to use Norland as my supplier because of the ruggedness and sturdiness of their equipments.

5. You’re producing both small bottles and large bottles at your facility. Small bottles have been in demand in Nigeria for years. How is your 5 gallon (18.9Liter) business coming along? Do you do both home and office deliveries for the 5 gallon (18.9Liter) bottles?

The awareness of our water is very high now hence the demand for the 5 gallon bottles has risen in recent times. We do both home and office delivery for the 5 gallons.

6. Do you encounter any major challenges having sufficient number of bottles available for your business operations?

We do not have difficulty with our water processing or bottle supplies because we produce our own bottles using the Norland Freedom Series blow molder. Producing our own bottles allows us to closely match our supply with our demand.

7. How have you found the maintenance requirements for the Norland equipment?

The learning curve for our employees on the use of Norland equipments was very short. The equipment is designed with the operators in mind. We find maintenance to be simple and straight forward. Whenever we have required assistance, we have found the Norland personnel to be very helpful.

8. How would you rate the “after the purchase” service from Norland's technicians?

I would rate it very high. The response time from Norland has been very timely and encouraging. I have not needed assistance often, but when I do, the technicians have been very good.

9. Do you see the need for Biodegradable plastics in the bottled water business yet? Is the Nigerian market ready for this?

To a limited amount yes, but the awareness is only now started to be created. I expect solid growth of biodegradable products in the future in my country.

10. Daren Waters is your personal contact with Norland. How has your experience so far working with Daren?

My experience working with Daren has been splendid, cordial and very rewarding. I view him as a friend and welcome him to my plant whenever he travels to my country.

AW Yusuh – thank you for your time and sharing your story with us.