Thursday, March 24, 2011

Bottled Water Tip #10

Bottled Water Tip #10

It seems you can't go anywhere these days without seeing people carrying a bottle of water. Bottled water is trendy. It's convenient. And, it's refreshing, without all those bothersome calories or jitter-inducing caffeine.

In short, it's the beverage of choice for millions the world over. And, there is ample evidence that the market for bottled water has grown significantly over the past two decades, fueled first by the desire for clean, safe drinking water, then by the demand for single-serve water as an alternative to other refreshment beverages.

Over the past 20 years, bottled water has been the beverage industry's fastest growing segment. Bottled water came to the US later than in Europe and elsewhere. Americans long assumed a limitless supply of fresh, clean water was accessible. However, with reports of water supply contamination by nitrates and other potentially harmful elements in the 1970s and 1980s, that optimism changed; the demand for clean water accelerated.

Through the 1980s and 1990s, the bottled water industry in the US has enjoyed a double-digit growth. The market has been driven by the demand for an alternative to tap water — five-to six-gallon bottles used with in-home coolers — as well as single-serve PET bottled waters.

The convenient PET bottle has been the primary reason for water emergence as a refreshment beverage of choice. Individuals carrying bottled water have become a universal sight.

Demand for fresh water, whether in five-gallon bottles for home or office use, or in convenient, hand-held PET bottles, means business opportunities for the entrepreneur looking for a promising business in a growth market.

While bottled water is an international market, the opportunities for local and regional bottled water operations are growing. Norland Int'l. Inc. was founded to serve this emerging market.

Norland designs and manufactures a complete line of turnkey bottled water plants for small- to medium-sized PET operators, as well as lines for the three- to five-gallon bottlers. Since the company manufactures all components, operators can be sure that they are designed and built to work together for the most efficient and cost-effective bottled water plants available today.