Friday, May 29, 2009

Norland’s Strategic Partners Receive Canadian Food Contact Approval

Planet Green Bottle Corporation (Planet Green) confirmed final receipt of approval for food and beverage contact from the Chemical Health Hazard Assessment Division of HealthCanada for its proprietary state-of-the-art additive technology which causes PET (polyethylene terephthalate) plastic bottle to oxo-biodegrade on a life cycle of 10 to 20 years as opposed to the estimated 1,000 to 10,000 years as projected by many scientists and environmentalists. The oxo-biodegradation process developed by Wells Plastics and Planet Green results in a slow release of CO2 at a rate absorbed by nature. The HealthCanada approval letter was issued to Wells Plastics of the UK, Planet Green’s joint venture partner and the developer of the PET masterbatch additive. HealthCanada approval completes the trifecta of approvals to include prior food contact approvals for the USA FDA and the EU food and drug regulatory agencies. Planet Green believes that the triple government agency approvals allows

Planet Green to market its patent pending, oxo-biodegradable PET plastic bottle technology globally with a full repertoire of health agency approvals generally recognized and needed to sell the Planet Green product in most territories globally.

Patrick Rooney, Director of Corporate Development of Planet Green stated, “Planet Green has been successful in contracting with leading edge, early adopter beverage and container companies who have a desire to be first in offering the consumer the choice to buy an oxo-biodegradable bottle or container. However, certain regions of the world are awaiting feedback and approvals from Health agencies from countries that are respected for their analytical approach to approving technologies for food contact in packaged food and beverage products. Planet Green believes the entire world will now open up to us for our oxo-biodegradable PET plastic bottle. Certain early adopter brand owners currently have their products packaged in our oxo-biodegradable bottle on the shelf of leading USA-based grocery stores. Consumer feedback has been overwhelming. The consumer, like Planet Green believes in recycling but is suspect of its effectiveness with published reports of only a 24% recycling rate compliance for PET plastic bottles. The consumer is proving that they will pay a small premium to buy an oxo-biodegradable bottle in order to contribute towards saving the planet. The consumer is searching for our logo and making it the tiebreaker in their buying decision”.

Planet Green Bottle Corporation has developed a masterbatch additive through its joint venture partner, Wells Plastic of the UK, which causes a PET plastic bottle to become oxo-biodegradable in landfills, ditches, rivers and oceans. Planet Green is a brand enhancer in that the consumer is beginning to search for the Planet Green logo on a brand owner’s label as a sign that the bottles and packaging is eco-friendly and caring of the environment and will oxo-biodegrade over an intermediate time frame. Planet Green markets its product to brand owners globally.