Wednesday, May 6, 2009

Closing The Free Trial

You should have answered all your prospect's questions, dealt with any objections and pre-qualified them during the set-up of the trial. Make some note on your forms about each particluar prospect's hot button. Did they try the cooler to make baby formula? Did they try it because the water where they live tastes like mud? Did they take a free trial to convince their spouse about something of which they were already convinced? Use that in your close. Call on the phone and say, "Hi, it's Bruce from Down-right Delicious Water. How'd your wife like the taste of that free water I left you?" If they decided not to keep the service, they will let you know, and you can go get the cooler.

This passage was taken from Norland's "Success Guide to The Bottled Water Business". To order your own copy, go to today!