Friday, April 10, 2009

Now by-the-bottle: New York City's tap water is so good it's being bottled--openly

In the five months since he started his company, Craig Zucker, the 29-year-old founder of Tap'd NY, has proved his hunch: People are willing to pay for New York City tap water, and not just in monthly utility bills. New York City water is, after all, one of the nation's healthiest water supplies -- so fresh that in 2007 the Environmental Protection Agency said it did not need filtration. Studies, including one by the Natural Resources Defense Council in San Francisco, have found that most bottled water sold in stores is essentially tap water extracted from aquifers, lakes and springs. To protect the environment from gasoline emissions and other damage from long distance shipping, Zucker sells Tap'd NY only in the New York area.

To see the rest of this article courtesy of water webster please click here