Thursday, April 23, 2009

Bottled Water Recent Developments

Sales of bottled water today can be traced to two separate,but related, categories of demand: (1) the demand for safe drinking water; and (2) the demand for refreshment beverage alternatives. These are clearly distinct categories of demand; bottled waster as a tap water alternative implies commodity status, while bottled water as an alternative refreshment does not.

This passage was taken from Norland's "Success Guide To The Bottled Water Business". To see more go to and click on the Success Guide link.