Wednesday, April 1, 2009

Bottled Water Continues As Number 2

Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a significant pace in 2007. The category is growing even more forcefully on a global scale but in the U.S., volume is unparalleled.

In 2007, total U.S. category volume surpassed 8.8 billion gallons, a 6.9% advance over 2006’s volume level. That translates to over 29 gallons per person, which means U.S. residents drink more bottled water annually than any other beverage, other than carbonated soft drinks (CSDs).

Please click here to view the rest of this article courtesy of the IBWA