Monday, March 30, 2009

Average Gram Weight per Bottle Declined by 26.7% Over Past Seven Years

In tandem with the new NAPCOR data, IBWA tracked the average amount of plastic used in .5 liter (16.9 ounce) PET bottles, using published data from the Beverage Marketing Corporation (BMC) to determine the lightweighting trend currently being seen in many brands of bottled water. In the year 2000, the average weight of a plastic water bottle was 18.90 grams. It has declined consistently on an annual basis and by 2007, the last year BMC has complete data (as of this date), the average weight of a PET water bottle was 13.83 grams – a 26.7% decline.

“Recycling rates continue to rise while bottle weight tumbles downward,” said Joe Doss, President and CEO of the International Bottled Water Association. “But this improvement, while encouraging, reminds us that more needs to be done. It is very clear that the bottled water industry is swiftly headed in the right direction while delivering the convenience, safety and refreshing hydration that made bottled water so popular in the first place.”

Please click here to see the rest of this article courtesy of the IBWA