American’s thirst for bottled water on the rise
Americans are turning away from soda, bottled water has become the increasingly
popular beverage of choice.
According to The
Washington Post, the average person in the U.S. drinks 35 gallons of bottled
water per year, or about 270 16.9 fluid ounce bottles.
“(That’s) more than
twice as many as people drank 15 years ago,” the news article stated. “And that
number is only going to go up: By 2017, the average American is expected to
drink almost 300 bottles annually.”
If that prediction
proves true, in the next two years, bottled water consumption should top soda
and become the most consumed packaged drink in America.
"It's not a
question of whether, but when, it will happen. We see it happening in about two
years," the article quoted Gary Hemphill, the managing director of
research at Beverage Marketing.
Besides being a
healthy alternative, the article sites convenience as an important contributor
to bottled water’s growth.
buy water bottles tend to be young and active," Hemphill is quoted as
saying in the article.
"They like that the bottles are portable, that they
can be brought and had while on the go."
Across the pond,
British residents are also consuming an ever increasing amount of bottled
According to “The
Week,” a British publication, bottled water sales in the U.K. have reached 1.6
billion pounds (or $2,435,304,000).
“Britons drink more
bottled water than fruit juices or wines and spirits,” the article states. “Consumption
per person exceeded 34 liters in 2012, up from 26.9 liters in 2001. That growth
shows no sign of slowing either, as consumption is set to reach 40 liters per
person by the end of the decade.