Wednesday, November 11, 2015

The Norland Advantage

The Norland Advantage
Before doing business with a company, there are several factors to take into consideration: 1) The company’s reputation, 2) The quality of their product, 3) The after-sales service they provide, and perhaps most importantly, 4) Would they use their own equipment?

Norland International has been a world leader in the manufacture of water distillation, purification and bottling equipment for more than 23 years. Norland has clients all over the world, from North America, to Africa, to Japan. Not only are the customers happy with their initial purchase, they choose to do business with Norland again as their business grows.

“Norland is great,” said Y. Takahasi of Tokyo, Japan. “We needed special modifications to meet Japanese requirements and they always take care of our needs. We can highly recommend them without hesitation.”

All of Norland’s equipment is built in our Lincoln, Nebraska facility by skilled American workers. Everything from the welding to the wiring is built and assembled with the quality and skill synonymous with U.S. manufacturing. Whether you’re opening a top-of-the-line 5,000 bph SpectraPak operation, or a starter-line which fills 25 bottles per minute, Norland workers bring the same level of dedication to the job.

“I went with Norland because they understood the water business and they knew that start-up businesses like mine in small towns didn’t need the large equipment that other companies had to offer,” said Warren Lindley of Oklahoma.

After-service sales
With Norland, the relationship continues on past the point of sale. Whether there are questions about machine maintenance, trouble-shooting or future upgrades, Norland always has a real person ready to help.

"One of the things that differentiates us from any of our competitors is the amount of knowledge we have amassed in the 20 plus years we’ve been in the bottled water business,” said Norland president Mike McFarland. “We share this knowledge; we share this experience with our customers.”

Using the equipment
The ultimate test of a company is are they willing to use their own product? Three years ago, Norland saw an opening in the local home and office bottled water market and started production. What started with one staff member has quickly grown to five and several hundred home and office customers around the Lincoln, Nebraska area.

“There are several reasons for our explosive growth,” said Norland Pure director of operations Troy Krause. “First, the quality of our product is exceptional. Norland’s equipment puts the water through a five-step purification process that removes 99.9 percent of everything. Second, our customer service is top-notch. Third, we’re a local company that people are proud to support.”

Tuesday, October 6, 2015

American’s thirst for bottled water on the rise
As health-consciousness Americans are turning away from soda, bottled water has become the increasingly popular beverage of choice.

According to The Washington Post, the average person in the U.S. drinks 35 gallons of bottled water per year, or about 270 16.9 fluid ounce bottles.

“(That’s) more than twice as many as people drank 15 years ago,” the news article stated. “And that number is only going to go up: By 2017, the average American is expected to drink almost 300 bottles annually.”

If that prediction proves true, in the next two years, bottled water consumption should top soda and become the most consumed packaged drink in America.

"It's not a question of whether, but when, it will happen. We see it happening in about two years," the article quoted Gary Hemphill, the managing director of research at Beverage Marketing.
Besides being a healthy alternative, the article sites convenience as an important contributor to bottled water’s growth.

"People who buy water bottles tend to be young and active," Hemphill is quoted as saying in the article. 

"They like that the bottles are portable, that they can be brought and had while on the go."

Not unique to America
Across the pond, British residents are also consuming an ever increasing amount of bottled water.

According to “The Week,” a British publication, bottled water sales in the U.K. have reached 1.6 billion pounds (or $2,435,304,000).

“Britons drink more bottled water than fruit juices or wines and spirits,” the article states. “Consumption per person exceeded 34 liters in 2012, up from 26.9 liters in 2001. That growth shows no sign of slowing either, as consumption is set to reach 40 liters per person by the end of the decade. 

Tuesday, September 1, 2015

Drinking water can help you lose weight

Drink Water Before Meals to Lose Weight?
By Tim Locke, Reviewed by Arefa Cassoobhoy, MD, MPH on August 28, 2015
Aug. 28, 2015 -- Drinking about 16 ounces of water 30 minutes before meals can help with weight loss for obese adults, new research suggests.
The results of the small study need to be confirmed in bigger trials, though, say the researchers from the University of Birmingham in the U.K.
The study team recruited 84 obese adult volunteers through their doctors.
Everyone received a weight-management consultation that covered lifestyle changes, better diet choices, and the benefits of more exercise.

Then the researchers randomly split the participants into two groups. They asked one group of 41 volunteers to drink 500 milliliters (about 16 ounces) of water half an hour before meals. Sparkling water, carbonated drinks, or sweetened drinks were not allowed.
The other 43 participants were just advised to imagine they were full before eating.
After being tracked for 12 weeks, with a phone consultation after 2 weeks, the water-before-meals group lost an average of 2.87 pounds more than those who just imagined being full.
People who loaded up on water before all three main meals a day lost an average of 9.48 pounds. Doing that just once a day, or not at all, resulted in an average loss of 1.76 pounds.
The findings are published in the journal Obesity.
"The beauty of these findings is in the simplicity. Just drinking a pint of water, three times a day, before your main meals may help reduce your weight," says Dr. Helen Parretti, one of the study authors, in a statement. "When combined with brief instructions on how to increase your amount of physical activity and [get] on a healthy diet, this seems to help people to achieve some extra weight loss -- at a moderate and healthy rate. It’s something that doesn't take much work to integrate into our busy everyday lives."
The study team now wants to carry on the research in a bigger trial with more volunteers.

Wednesday, August 5, 2015

The Importance of Clean Drinking Water

The importance of clean drinking water

Water is arguably the most basic and most important part of everyday life. Yet for billions of people around the world, clean, safe drinking water remains a dream. The disparity between the need and the availability of water creates a powerful opportunity for the entrepreneur able to serve those markets, and Norland’s equipment can help.

The Need

The facts are staggering when you look at the need for clean, safe drinking water. Consider:
·         Nearly two billion people worldwide drink unsafe water (
·         More than five percent of all child deaths can be prevented with safe water and sanitation (
     Each person on Earth requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. (National Academy of Sciences)
·         In many places of the world where water scarcity exists, it is not because of a physical lack of water, but because the people living there do not have the means or the money to access the water that is directly beneath them. (
The Economic Impact
The need for clean, safe drinking water is not limited to health and sanitary necessities, but also includes a wider economic impact on a community.
Facts show when a community lacks clean water and sanitation, school attendance declines. When people no longer have to spend hours each day walking to get and bring home clean water, it boosts the local economy.
For example, according to, for every $1 dollar spent on providing local clean water, it generates $8 in the local economy.
Ready to help
Norland Intl. is ready to help local entrepreneurs around the world who want to step in and provide clean water to their communities.
Norland has almost 25 years of experience building bottled-water plants and installing them in almost every continent around the world (The one exception is Antarctica). Norland works with clients from sales to installation helping them realize their dreams of providing bottled-water.
Further, Norland provides every service customers need, from design to installation, and every piece of equipment, from blow molders to vapor compression distillers.

Contact Norland today for more information, or visit our website.

Thursday, July 2, 2015

Five Benefits of Bottled Water

Five benefits of bottled-water

Doctors have long espoused the medical necessity of making sure humans drink enough water every day. Drinking that water from a bottle offers far more advantages than whatever comes out of the tap. For instance, drinking a trusted brand of bottled water is likely to be more pure than tap water and offer a more refreshing experience.

Below are five more pragmatic benefits to bottled vs tap water.

Regulate your intake
As stated above, doctors recommend a daily intake of water every day, six, eight-ounce installments to be exact. Bottles come in all shape and sizes, but if you stick with one brand for the entire day, it’s easy to make sure you stay on track.

Bottles give you the opportunity to liven up your regular eight-ounce fluid installment by drinking flavor-enhanced water. Whether you get something pre-flavored from your favorite label, or if you want to add your own water-enhancement, it’s a simple way to add more taste and make sure you stick with your regimen.

Ease of use
Bottles are ubiquitous! You can stock them in your fridge, or stop by any corner store to get one on the go. They fit in your bag, purse, satchel, brief case or even in your hand! No more hunting for the nearest public water fountain of dubious cleanliness. And when you’re done, you can toss the bottle in the nearest recycling bin.

Pure as Pure can be
Unlike what comes out of your tap, bottled water doesn’t contain repugnant odors like chlorine, sulfur, or whatever else might be lurking in your city’s municipal water supply. Bottled-water is also free of unexpected metallic tastes. As mentioned above, the only flavoring in bottled water is what you decide to put in there.

Disaster readiness

You never know when or where disaster will strike, or if you might need to flee your home. If something happens to disrupt public utilities, tap water might not even be an option. In America, the Federal Emergency Management Agency recommends having at least three days of bottled water stored for every member of the household in case disaster hits.

Friday, June 5, 2015

Meet the Canadian Bottling Company

Norland is happy to share another one of our customer’s success stories with you. Recently the Canadian Bottling Company garnered a favorable coverage from a Senegal news report. We would like to introduce Philippe Bélanger and his growing business, Canadian Bottling Company.

Philippe purchased his first bottling equipment from Norland in 2007. During the past few years, he has turned a simple semi-automatic 18.9 liter (5 gallon) bottle washer and filler into a fully operational bottling facility. The Canadian Bottling Company recently purchased one of Norland’s Spectrapak systems and now offers single serve bottles to go along with their already established delivery of the 18.9 liter bottles.  The results for Philippe and his company speak for themselves, as he is now becoming a force in the bottling industry.

Enjoy the article below. Hopefully soon we will be sharing your success story.

The hegemony of KIRÈNE in the mineral water market in Senegal could be hurt with the arrival of the Canadian Bottling Company brand in the small bottle market.

Bottles of CBC’s mineral water can already be found in hotels and restaurants around Dakar and along the Petite Cote region, as well as gas stations in Elton. But CBC’s real offensive on the mineral water market began on March 19 with the launch of a large advertising campaign. With prices similar of those applied by the leader Kirène, CBC is preparing to enter the home market with it’s AQUATERRA brand after being able to take a place in the   niche of the large bottle (10-19 liters).

“I have been interested in this market for more than 20 years,” said Philippe Bélanger, the executive director of CBC. “For the past two or three years, Kirene has been virtually alone on the local market, it is therefore normal that competitors emerge.”

For now, nothing to worried Kirene, that old 75% of the market.  As the population continues to grow, so will the demand for bottled water. The current market is estimated at 120 million liters per year, compared with eight million liters a year in the early 2000’s.

“The market growth in the last 15 years has made the price of mineral water more accessible and the share of imported water has become marginal,” said Alexandre Alcantara, executive director of Kirene.

CBC hopes their capacity of optimal production of 15 million, 1.5 liter bottles, per year will ensure the equivalent of 20 percent of the market and achieve a turnover of €6.8 million Euro (roughly $7.7 million U.S. dollars). And unlike Kirene, that showcases bottles of natural spring, CBC uses water supplied by the Sénégalaise des Eaux (SDE).

“Through reverse osmosis, a process of filtration, the precious liquid is stripped and then dressed, removing 97-99 percent of the particles present in the water,” Bélanger said. “It is then re-mineralized with calcium, magnesium, etc. It is pure water, pleasant to taste."

Despite a higher production cost associated with the purification process, Bélanger said he believes AQUATERRA has the means to be competitive. "The big companies such as Coca-Cola, Pepsi and Nestle are selling purified water, because the transport of natural mineral water is expensive," he said.


AQUATERRA is not this 45-year-old Quebecer’s first attempt on the water market. In 1997, with three partners, he founded BA EAU BAB, which quickly imposed itself in the 19L water market in Senegal. Five years later he created UMT Technologies, specializing in the treatment of water for industrial or medical use, before diversifying into the sector of bottled water.

Two different business units with two different markets that lead Philippe Bélanger to create CBC in 2013 to assure exclusively the bottling business that was operated before by UMT

When asked if AQUATERRA could successfully take on Kirene, Bélanger was optimistic: “The consumer like to have a choice,” he said.

Editor’s note: This story was first published on the online news site: Jeune Afrique, written by Mehdi Ba. It has been translated from French. It is reprinted here with permission from CBC executive director Philippe Bélanger.

Link to the original story:

Tuesday, April 28, 2015

The Health Benefits of Drinking Water

By Philip Collins, D.H.Sc., M.P.H.
(Originally printed in Mother Earth News. This is an excerpt of the full article.)
A number of years ago, the Swiss put together a fine mountain-climbing team, hopping it would be the first to scale Mount Everest. Many months went into the group's preparation because of the tremendous demands that would be made upon human energy in the effort to reach the top of the world. Unfortunately, despite all that careful planning, the Swiss team had to abandon the attempt because of sheer exhaustion, not realizing that a source of relief was covering the ground all around them.
A year or so later, when a group of British climbers undertook the same challenge, their team physician, Sir John Hunt, remembered that the Swiss had consumed only two cups of water per day during their assault on the mountain. Dr. Hunt recommended that the U.K. team carry additional snow-melting equipment, since he believed that the climbers would function better if they drank more water. He felt that when working in the thin, chill air, people lose a lot of water not only through perspiration, but also through respiration, because the air entering the lungs has to be humidified as it's brought nearer to body temperature. Therefore, the doctor insisted that each British participant drink a minimum of 12 cups of water daily. That team, headed by Sir Edmund Hillary, followed his advice and became the first expedition to plant its flag on the summit of the world's highest peak.

Little-Known Scientific Facts About Water
In order to further examine Dr. Hunt's theory about how water consumption affected endurance, a Harvard physiologist, G.C. Pitts, tested groups of male athletes by putting them on treadmills timed at 3-1/2 miles per hour.
The subjects in the first group were given no water at all and were asked to walk until they were so fatigued that they could go no farther. These athletes lasted about 3-1/2 hours. Their temperatures rose rapidly during the test period and, in the exhaustion phase, finally reached an average of above 102 degrees Fahrenheit.
The members of the second group were allowed to drink as much as they desired, and their temperatures didn't rise nearly as rapidly. However, after approximately six hours of exercise on the treadmill, as the men reached exhaustion, their body heat zoomed up.
Finally, Dr. Pitts chose a third group and carefully calibrated their water losses, replacing the exact amount of water lost (about one cup every 15 minutes) while the men were exercising. As a result, though they stayed on the treadmill seven hours, the test subjects did not experience a drastic rise in temperature nor did they reach exhaustion. In fact, when asked how they felt, they replied that they could go as long as the doctor wanted them to!
Several conclusions based on the benefits of water can be reached from these experiments. The first is that thirst isn't necessarily a good indicator of the body's need for water. You must, in general, drink more liquid than your thirst seems to call for. Second, there's a close relationship between water consumption and fatigue. Third, drinking water appears to have a significant effect upon the regulation of body temperature. And fourth, a more active person is in greater need of water because of the dehydrating effects of perspiration and rapid breathing.

How Much Water Is Enough?

Generally speaking, the average person loses at least two cups of water daily through the respiratory process. Another two cups are emitted through perspiration, even when no significant amount of physical work is carried on, and the intestines and kidneys together lose a total of about six cups during the day. So if you add it all together, you come up with a total loss of ten cups (and that's not counting any excess lost through perspiration during exercise).
The body cannot economize on water. Because temperature control has a very high priority in the body's operation, the human system will dehydrate itself in the struggle to keep cool. It's been reported that such fluid losses can actually reach two quarts a day in very hot climates, and people have been known to lose as much as 15 quarts in 24 hours. In fact, perspiration continues to provide cooling even when a person is dying of thirst in the desert!

As you do your day's work, put a cup of water in front of you. When it's emptied, fill it up again. You'll be astonished at how much you toss off without any difficulty. Make it a habit to stop and refresh yourself every time you pass a drinking fountain. Or try putting a pitcher containing your estimated daily requirement of water in the refrigerator, and periodically have a glass until it's used up.